2007
The story begins
Birth of the Bshirt brand with a simple idea: to offer quality clothing and accessories while showcasing our Belgian identity with a quirky, playful, and timeless touch.
The United States of Belgium
Imagined, designed and created by Belgians, Bshirt is a chic, premium streetwear brand with a playful twist.
Belgium is a small country full of powerful symbols that define who we are: Brussels, the Atomium, Manneken-Pis, beer, mussels and, of course, fries… Why not proudly wear these familiar icons that mean so much to us?
BSHIRT / Our story
Belgian from the start.
2015
A new Nico
Nicolas Pruvost takes over Bshirt. A new Nico, fresh energy, and the same spirit. The brand evolves, grows and further defines its own world.
2022
Bshirt thinks big
We are setting down our suitcases in the Place de la Vieille Halle aux Blés, a stone's throw from Manneken Pis, in the historic heart of Brussels. A beautiful space that serves as our boutique, a playground-style showroom, and a home for the brand.
2026
A new chapter
New collections, new projects, and an online presence reaching a whole new dimension.
The brand is evolving, growing, reinventing itself… but without ever losing what has defined its identity since day one: a unique sense of humor, a proudly embraced "Belgitude," and an irrepressible desire to never do things like everyone else.
Because we can move forward, change, and think bigger… without forgetting who we are.
The next chapter of the Bshirt story starts now.
Be bold.
Soyez spirituel.
Soyez iconiques.
Be bold.
Soyez spirituel.
Soyez iconiques.
Be bold.
Soyez spirituel.
Soyez iconiques.
Be bold.
Soyez spirituel.
Soyez iconiques.
Be bold.
Soyez spirituel.
Soyez iconiques.
Be bold.
Soyez spirituel.
Soyez iconiques.
Be bold.
Soyez spirituel.
Soyez iconiques.
Be bold.
Soyez spirituel.
Soyez iconiques.
Be bold.
Soyez spirituel.
Soyez iconiques.
Be bold.
Soyez spirituel.
Soyez iconiques.