Privacy policy

Privacy policy

Last updated: June 2026

1. Introduction

Bshirt operates this online store and all the services, content, features and products offered on this website.

Protecting your personal data is a priority. This privacy policy explains what information we collect, how we use it and what your rights are under the General Data Protection Regulation (GDPR).

By using our website, you accept the practices described in this policy.

2. Data collected

When you make a purchase or use our website, we may collect the following information:

Identification information

  • First and last name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number

Order information

  • Products viewed
  • Products added to the basket
  • Order history
  • Returns and refunds

Technical information

  • IP address
  • Browser type
  • Device used
  • Browsing data
  • Cookies and similar technologies

Payment information

Payment information is processed directly by our secure payment providers. Bshirt never stores your complete banking details.

3. Use of your data

Your data is used to:

  • Process and dispatch your orders
  • Manage your customer account
  • Provide after-sales service
  • Respond to your enquiries
  • Prevent fraud and secure transactions
  • Improve our products, services and the user experience
  • Send you marketing communications if you have consented to them

4. Legal basis for processing

We process your personal data on the following legal bases:

  • Performance of a contract (order, delivery, refund)
  • Compliance with our legal obligations
  • Bshirt’s legitimate interests (service improvement, security)
  • Explicit consent for marketing activities

You may withdraw your consent at any time.

5. Data sharing

We may share certain data with:

  • Shopify (hosting and management of the store)
  • Payment providers
  • Carriers and delivery services
  • Technical and IT service providers
  • Administrative or judicial authorities when required by law

These partners only receive the information strictly necessary to carry out their tasks.

6. Shopify

Our store is hosted on Shopify.

The information you provide may be shared with Shopify to operate the store, process orders and improve services.

For more information:

https://www.shopify.com/legal/privacy

7. Data retention

We retain your data only for as long as necessary for:

  • Managing orders and warranties
  • Complying with accounting and tax obligations
  • Handling any disputes

Some data may be kept longer when required by law.

8. Security

We implement appropriate technical and organisational measures to protect your data against:

  • Loss
  • Unauthorised access
  • Alteration
  • Disclosure

Transactions are secured using encryption protocols that comply with industry standards.

9. Cookies

We use cookies to:

  • Ensure the website functions correctly
  • Remember your preferences
  • Measure website traffic
  • Improve the user experience
  • Run targeted advertising campaigns

You can change your cookie preferences at any time through your browser.

Examples of cookies used:

  • Shopify (basket, user session)
  • Google Analytics
  • Meta Pixel
  • Klaviyo or email marketing tools
  • Language cookies

10. Your rights

Under the GDPR, you have the following rights:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to object
  • Right to data portability
  • Right to withdraw your consent

To exercise these rights, you may contact us at:

hello@bshirt.rocks

or by post:

Bshirt
Chaussée de Charleroi 71
1060 Brussels
Belgium

11. Minors’ data

Our services are not intended for minors without the permission of a legal representative.

We do not knowingly collect personal data about children.

12. International transfers

Some of our service providers may be located outside the European Union.

Where this is the case, we ensure that the necessary safeguards are in place in accordance with the GDPR, in particular through the use of Standard Contractual Clauses approved by the European Commission.

13. Changes to this policy

We may amend this privacy policy at any time to reflect legal, technical or commercial developments.

The most recent version is always available on this page.

14. Contact

For any questions about the protection of your personal data:

hello@bshirt.rocks

Bshirt
Chaussée de Charleroi 71
1060 Brussels
Belgium